The anti-steroid campaign “Don’t Be An Asterisk” reinvigorates its activity

“Don’t Be An Asterisk” anti-steroid campaign was organized to supply people with knowledge about intake of steroids, about risks connected with performance-enhancing drugs within and outsides sports in order to promote stopping applying these products.
But this campaign was in negligence during certain period of time. The United States Olympic Committee (USOC) and Ad Council decided to restore activities of this campaign. It was decided to create a new gateway page for the website and to modify the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the original “Don’t Be Asterisk” that has remained without any changes for over 2 years. This site promotes the visitors to visit another new page which is on Facebook. So, they can play asterisk free there. The same page will be established on Twitter with the same name “Play Asterisk Free”. Thus, the popular social media will promote spreading the messages of the anti-steroid.
The original website DontBeAnAsterisk.com includes an interactive soccer game. Players have to score goals avoiding the asterisks. The asterisks are anabolic steroids. If the interactive soccer players don’t avoid the asterisks, they become much more muscular.
Although the game has been created to convince children that steroids are not safe, the results are turned to be opposite. Kids find it funny to fail avoiding asterisks and to see how muscles of the interactive players become dramatically enhanced. Although the game is still available on the website, it is unlikely that it can teach children that steroids should not be used.
The principal goal of this anti-steroid campaign is to convince kids that a consumer of steroids is not a trustful individual; he\she is “fake”, a “joke” and a “poser”.